Discover the Creative Side of the San Diego region.
The San Diego ARTS PASS is a first-of-its-kind cultural tourism initiative designed to help residents and visitors experience San Diego and Baja California through its creators.
From world-class performances and independent theatres to museums, film festivals, dance, fashion, public art, and cross-border cultural experiences, the ARTS PASS will open doors to the people and places shaping the creative identity of our region.
Be among the first to experience the San Diego ARTS PASS.
We believe arts and culture are the heartbeat of a thriving region.
By making it easier to discover and experience the extraordinary creativity found throughout San Diego + Baja California, we’re building a more connected, vibrant, and culturally rich future for everyone.
Imagine discovering a hidden theatre one weekend, an international film festival the next, a world-class museum after that, and a creative adventure across the border—all through one platform.
The San Diego ARTS PASS was created to make discovering the region’s extraordinary creative community easier than ever while supporting the artists and organizations that make it possible.
The Rosin Box Project
What You’ll Discover
• Museums & Galleries • Theatre & Live Performance • Independent Film Festivals • Music & Dance • Fashion & Design • Native Cultural Experiences • Cross-Border Adventures • Exclusive Offers & Special Events
Founding Cultural Partners
More than 40 of the region’s most visionary cultural organizations are coming together to build something bigger than any one institution could accomplish alone. The San Diego ARTS PASS is creating a new model for cultural tourism—one that grows audiences, supports artists, and celebrates the extraordinary creativity that defines our region.
Join our interest list for exclusive previews, launch announcements, partner spotlights, and early access when the San Diego ARTS PASS launches in Summer 2027.
No spam, just updates on progress towards our launch, and the earliest opportunities to experience the San Diego ARTS PASS.
Building Something Bigger
The ARTS PASS will connect visitors and locals with more than 40 of the San Diego Region’s most compelling creators from film, theatre, dance, visual arts, music, fashion, and more.
~ Vanguard Culture
This will be a passport to the unexpected… with artful experiences on both sides of the US/Mexico border. We can’t wait to show off the incredible creativity found in Baja California!
~ Art Scene Baja
We are honored to share the cultures and traditions of our region’s First Peoples as part of the San Diego ARTS PASS initiative.
~ Eyaay Ahuun Foundation & Southern California Native Tourism
About OUR Organization
Orchestrated By Vanguard Culture
Vanguard Culture is an inclusive 501(c)(3) nonprofit arts organization dedicated to advancing San Diego’s creative workforce.
Our Mission
We provide award-winning arts journalism, cutting edge events, and professional development that create arts jobs, bring diverse communities together and inspire collaboration among the visual, performing, and culinary arts.
Our Vision
A thriving, diverse, and inclusive arts and culture community in San Diego serving as a creative and economic catalyst for the region and beyond.
Our Actions
Through award-winning arts journalism, innovative events, and professional development, we create opportunities for artists, connect diverse communities, and foster collaboration across the visual, performing, and culinary arts.
San Diego Arts Pass Login
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Interest List Sign-Up
Subscribe to our interest list below and get updates on the San Diego Arts Pass
Interest List Sign-Up
Subscribe to our interest list below and get updates on the San Diego Arts Pass
